Video production Dubai is on trend, because it, as shown a significant difference in boosting sales and increasing revenue. Also, businesses today are using video production as a major marketing tool, due to its ability engage audiences and convey the brand message in a visually-appealing manner. As per statistics, 95% of the customer retained the information presented in video format. This has proven video production to be a huge marketing advantage.
87% of marketers reported an increase in website traffic, and 80% attribute direct sales growth to video content.
In 2021, global video ad spending reached $37.4 billion, projected to grow to $45.5 billion by 2025. Furthermore, incorporating video into marketing strategies can generate 66% more qualified leads annually. Hence, we can say video production is the perfect strategy to capture consumer attention in a crowded market.
Step-By-Step Process of Video Production Dubai
Some people think video production requires all of it. However, the reality is that all you need to know are the steps involved and some basic skills, such as –
- Graphic Designing
- Motion Graphics
- Photography
- Creativity
- Video Editing and Post Production
As a business owner, it can be challenging for you to manage video production, marketing, and your business. So, at Rewind Productions, we help you create quality and engaging video content that resonates with your audience.
Here we have elaborated on the steps involved in video production process –
Pre-Production
Preparing all of the important details for your video is the foundation you build throughout the pre-production phase. You will provide comprehensive answers to significant queries that guide the production process by drafting a complete creative brief.
Pre-production consists of:
- What are your objectives?
- What do you hope your video will achieve?
- What key points do you want viewers to remember from it?
Then comes the next crucial steps –
Develop Video Strategy
- During this stage, you need to research and determine your target audience to add buyer persona to your video content curation.
- Next, understand your goals and plan the strategy you will use to attract your audience. Consider the little elements that will make your story unique.
- Once you have outlined your strategy, you need to set your budget and timeline. Don’t skimp on production costs, as publishing low-quality video content is not much use.
Pro Tip: When crafting a screenplay, bear in mind that 150 words correspond to approximately one minute of duration, and marketing videos have to be no more than three minutes.
Plan Your Content
- Decide what your content is about. Keep your video objective in mind, define your creative approach and plan what to include in the video that resonates with your audience.
- Now create the script. Your script may be more or less rigorous, depending on the kind of video you’re making.
- Make a storyboard for it. This will enable you to plan the many shots you’ll need to take throughout production (phase two) by allowing you to visualize your video.
- Decide who you’ll need and what. Make a schedule of production that includes a list of the people, locations, and equipment you’ll need to capture these photos.
Find Talents
- It is at this point that you need to find your talent if you are using actors to film a scripted drama.
- If you are shooting a video ad, consider hiring influencers.
- For those who are creating a how-to or video testimonial, this phase is getting satisfied clients or staff members to share their experiences on camera.
- If you want to produce podcast videos, invite guests from several niches and genres for the interview.
Pro Tip: Choose a calm, well-lit space for videos in which your talent is limited to speaking directly to the camera in order to obtain the highest quality audio and images.
Get the Necessary Equipments
- For your video production process, a decent camera, microphone, and lighting will be your primary equipment needs.
- There are several brands that offer equipment for all budgets. Ensure you have a high-quality mic and camera for better video production.
- Additionally, you can use far higher quality kits than you might ordinarily be able to afford by renting out video equipment from a number of locations.
Pro Tip: You should always check back to the list you made for your production plan, as the additional equipment you need will depend on the subject of your film.
Set a time for the video shoot that works with your timeline, performer availability, and location. You can invite your talent to join on the day of recording by selecting the recording date when you construct your virtual recording studio.
Production
Production stage consists of getting your equipment together, filming the video, and practicing to make sure everyone is prepared for the shoot.
This process also involves interviewing guests, gathering b-roll, making animations, and recording voiceovers, depending on the kind of video you’re making.
Pro Tip: Make a checklist of the things you need to prepare so you can make sure you have everything.
Post Production
Edit, Refine, Polish
Post-production is the last step of the video production process. This step turns your project from an unfinished film to a polished final product that is prepared for distribution. Here’s what’s included in the post-production step –
- In this stage, you need to modify the video. This includes selecting the best shots, eliminating superfluous scenes, and arranging each clip to get the ideal length of video with just pertinent material.
- Viewers are kept interested in your video by using additional sound effects and background music that fit the tone and atmosphere of the piece.
- Your film may come to life by using text and graphics to highlight important information.
Render Your Video
Rendering your video includes producing the final video files in the appropriate file types and resolutions for the hosting and distribution services of your choice. The majority of platforms, such as Facebook, LinkedIn, Twitter, YouTube, and Facebook, favor MP4 files.
Pro Tip: Depending on where you’re sharing the video, the format will change. Since Instagram favors vertical videos, it’s a good idea to record a landscape video that can be cropped for distribution on other social media sites.
Distribution
Now that you have completed editing and refining your video, it is time to get it out to the world. Upload the video to the hosting platform of your choice. Although YouTube is the most widely used free video hosting service, it lacks some of the analytical features seen on other commercial video hosting services. When evaluating how effectively your film has achieved the goals you set forth in the first step of the video production process, analytics are essential.
It’s now time to maximize your video’s reach and interaction and, eventually, achieve the pre-production goals you set out when you promoted it on your website, social media accounts, newsletters, and other marketing initiatives. Ensure that the video is edited into bite-sized chunks using the appropriate aspect ratios for distribution on other platforms.
There are several businesses, such as Rewind Productions, the best video production company in Dubai. We will handle pre and post-production for you if you’re not prepared to create and edit videos on your own. Contact us now, and let us turn your video content into a lead magnet.